International Journal of Medical and Health Research

International Journal of Medical and Health Research


ISSN: 2454-9142

Vol. 4, Issue 2 (2018)

Role of social media in dental health promotion and behavior change in Qassim province, Saudi Arabia

Author(s): Amany Althunayan, Ruba Alsalhi, Ramy Elmoazen
Abstract: Aim: To measure the prevalence of using social media to gain and exchange oral health information among Qassim province population, evaluating the impact of social websites in changing oral health behaviors and identify the barriers that influence peoples’ use of social media as an essential source. Methods: A cross-sectional study was conducted among Qassim province population using an anonymous electronic questionnaire and distributed electronically through emails and social networking sites “e.g. Twitter, WhatsApp and Path”. 2029 subjects completed the questionnaire. Data from the completed questionnaires were analyzed using the SPSS Statistical Software Package (v. 21). All statistical analyses were carried out at a significance level of p<0.05. Results were analyzed and compared using chi-square test. Results: Most of respondents (64%) were using social media in oral health related reasons. The most used applications in oral health related reasons were Twitter (53.8%), Instagram (40.9%), and YouTube (36.7%). The majority (79.7%) stated that accessibility and easiness of getting information is the key reason for using social media as a main source while (50.3%) of the respondents selected the communication difficulty with experts as the main reason for not considering the social media a source.
Conclusions: High impact of social media in changing oral health behaviors. In addition, respondents’ preference of using social media for getting oral health information for its easiness and accessibility but the communication with the experts was a barrier.
Pages: 98-103  |  1888 Views  1424 Downloads

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