Vol. 5, Issue 3 (2019)
A study of psychological effect of fashion on the personality of teenage girls: A study from Indore
Author(s): Dr. Sonal Bhati, Dr. Hritu Singh
Abstract: Background: Fashion is an essence, where an individual is comfortable with his own way of appearance and translates this ease into a personal style. Fashion is a reflection of a mood that can be useful in understanding many aspects, culturally, socially and psychologically. Fashion refers to a distinctive and typical trend in the style with which a person dresses, as well as to dominant styles in behavior. Aim and Objective: To study the psychological impact of fashion on the personality of teenage girls Materials and Methods: It was a cross-sectional study carried over a sample of 50 teenage girls’ age ranging from 14 to 18 years. Two sets of questionnaire were used to record the emotions, mood, and personality of subjects before wearing and while wearing the eight selected outfits. Results: Subjects have exhibited overall negative emotions with loose fitted, old fashioned, dull colored, low-quality material, poorly designed clothes. Subject has exhibited overall positive emotions with fitted clothes, bright color, good fabric like silk, well designed, reviling and in trend. Conclusion: Results of this study reveals strong associations among mood and personality and clothing style preference. Whilst personality was a moderate, mood comes out as a significant predictor of clothing preference.