Counselling is in its essence a “helping relationship”. This helping relationship takes places because the individual in need of help is aware of his own limitations and inadequacies and thereby involves to expunge these personal limitations and inadequacies by alleviating self-confidence. Counselling occupies a predominant position in medical ethics. A doctor before being a doctor is a counsellor first. The discourse of the current paper is how counselling plays an effective role in management of patients by reducing psychological stress groomed by dental phobia. Also few clinical cases have been discussed in this paper that has made it lucid that how proper counselling proved helpful to make patients understand the benefits of treatment for which they were showing reluctance.