Aim: To assess the effectiveness of cough trick method in reducing pain among children (6-12yrs) undergoing intravenous cannulation admitted in Pediatric ward of G.G.S. Medical Hospital, Faridkot Material and methods: Study design used is Quasi-experimental post test control design. Study setting includes pediatric ward of G.G.S. Medical Hospital, Faridkot. Study population is 60 children from the age group of 6-12years. BAKER FACES pain scale was used to assess level of pain and Socio demographic data sheet to collect baseline information. Results: Majority 26.7% of the children in the experimental group perceived moderate pain, 18.3% perceived mild pain and only 5.0% had severe pain during intravenous cannulation using cough trick method. 28.3% of the children in the Conventional care group had moderate pain, 11.7% perceived severe pain and only 10.0% had mild pain during intravenous cannulation using Conventional care or routine technique. There is significant decrease in pain score in cough trick method group as compared to Conventional care group with p<0.05. Conclusions: There is significant difference in the severity of pain during intravenous cannulation using cough trick method. This reduction in the pain results in judicious application of this intervention as it is one of easiest non-pharamacological method in managing pain due to intravenous cannulation.