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VOL. 11, ISSUE 4 (2025)
Deployment of targeted outreach interventions utilizing a novel overdose predictive model in West Virginia’s state opioid response regional coordinators program
Authors
Raj Masih, Adrianne Brubaker, Barbra Masih, Lindsey Sites
Abstract
West Virginia, grappling with a severe opioid
crisis, saw a 40% increase in overdose deaths in 2020, with significant impact
in eight high-burden counties. The State Opioid Response (SOR) Regional
Coordinators program, developed and implemented by the Potomac Highlands Guild,
introduced a predictive overdose model to identify high-risk areas and deploy
targeted interventions. Piloted in Berkeley County and expanded to all Action
Counties, the model integrates real-time data, geospatial analysis, and
geofenced digital messaging to reduce overdoses. This study evaluates the
model’s effectiveness, finding significant reductions in overdose rates and
improved access to harm reduction resources. The establishment of the I-81
Corridor Multi-State Collaborative highlights the program’s scalability,
offering a replicable framework for addressing the opioid epidemic.
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Pages:79-82
How to cite this article:
Raj Masih, Adrianne Brubaker, Barbra Masih, Lindsey Sites "Deployment of targeted outreach interventions utilizing a novel overdose predictive model in West Virginia’s state opioid response regional coordinators program". International Journal of Medical and Health Research, Vol 11, Issue 4, 2025, Pages 79-82
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